About this site

Welcome to the third iteration of our little writing project—a space born purely out of the joy of putting pen to paper. This site is a guilty pleasure, a sanctuary for thoughtful musings, deep dives, and the occasional playful aside. We don’t connect with social media, run invasive tracking, or share your data with algorithms. Here, it’s just honest writing meant to be enjoyed, offering insight, value, and sometimes a touch of entertainment. Thanks for stopping by and sharing in the pleasure of a good read.

Why does this site exist?

Yuzool is an independent publication launched in February 2025 by Michael Frankland—a project born purely out of a passion for writing. By subscribing, you not only gain full access to our ever-growing archive and receive email updates when new content arrives, but you also become an essential part of what keeps this site alive. Thank you for your support!

What are some topics and ideas that would require deep thought and deep research to get an honest answer - but that might not fit the general mainstream narrative?

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Audience Profile

Who They Are:

A discerning community of cosmopolitan intellectuals and creative professionals. They’re not only passionate about in-depth cultural and political commentary but also appreciate the subtle art of living well. These readers value:

  • Intellectual Rigor: Enjoy long-form analyses, challenging conventional narratives, and celebrating independent thought.
  • Curated Aesthetics: Seek a blend of thoughtful insight with visually refined, minimalist design.
  • Global Perspectives: Are internationally minded, informed by diverse cultural, design, and lifestyle trends.

Demographic Details:

  • Age Range: Typically late 20s to early 60s.
  • Education: Highly educated, with many holding postgraduate degrees.
  • Lifestyle: Urban professionals, academics, creatives, and cultural influencers who value quality over quantity in both ideas and aesthetics.

Niche

A hybrid platform that sits at the intersection of rigorous intellectual discourse and cultured lifestyle curation. It offers:

  • In-Depth Analysis: Articles and essays that dissect political, societal, and cultural issues with precision.
  • Lifestyle & Design: Pieces that explore travel, art, design, and the finer points of everyday elegance, echoing Monocle’s worldly charm and Kinfolk’s minimalist ethos.
  • Narrative Storytelling: Engaging long-form content that blends analytical depth with visual sophistication.

Mission Statement

“To challenge prevailing orthodoxies by delivering incisive, evidence-based commentary on cultural, political, and societal trends—while celebrating a refined, globally informed lifestyle. Our mission is to inspire a community of discerning readers who value intellectual freedom, thoughtful debate, and the art of living elegantly.”

Additional Considerations

  • Content Style & Frequency:
    • Quality First: Publish well-researched, long-form pieces (1,500–5,000 words) that invite readers to think deeply.
    • Regular Rhythm: Aim for a consistent schedule (e.g., biweekly) to maintain engagement and build trust.
  • Visual & Editorial Identity:
    • Design: Adopt a clean, uncluttered layout with high-quality photography, elegant typography, and minimalist elements—drawing inspiration from Kinfolk’s simplicity and Monocle’s polished aesthetics.
    • Voice: Maintain a tone that is both analytical and inviting, merging academic depth with everyday relevance.

Here's hoping this is achieved and you enjoy this publication.